Monthly Archives: April 2009

ONLINE ENGAGEMENT DEEPENS AS SOCIAL MEDIA AND VIDEO SITES RESHAPE THE INTERNET, NIELSEN REPORTS . Social media, search and video will bolster online advertising spend in 2009

Publ. by SAN FRANCISCO, CA April 22, 2009 –Online engagement by Internet users is deepening, according to a new report on the online landscape released today by The Nielsen Company. This increased engagement is in part a result of … Continue reading

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Eventbyråerna omsatte 7 miljarder kronor under 2008

Swedish language Publ. by IRM har tidigare enbart mätt event marketing i externt marknadsföringssyfte men har nu tillsammans med Sponsrings & Eventföreningen även inkluderat en fråga om företagsinterna event så kallade corporate events. Resultatet blir att branschen beräknades omsätta … Continue reading

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61% of marketers have not changed marketing strategies in a recession

Publ. by Marketing automation leader Eloqua has revealed that 61 percent of marketers have not changed marketing strategy in the recession. The research conducted at the recent Technology for Marketing & Advertising conference in London highlights key trends for … Continue reading

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Increasing Prevalence of Virtual Workplaces Boosts Prospects for the World Unified Communications Markets

Publ. by MOUNTAIN VIEW, Calif. – April 14, 2009 – With large, small, and medium enterprises expanding their field of operations, united communications (UC) will assume an increasingly significant role in the future. The technology enables deeper levels of … Continue reading

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Online advertising not recession-proof. A 5% fall expected in the US by end of 2009

9th April 2009: Media analyst Screen Digest has just released its view on the current state of online advertising in the US. Whilst online advertising in the US grew by 10 per cent overall last year, fourth quarter trading suffered … Continue reading

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20 Percent of Commercial E-Mail Market Will Be Using a SaaS Platform By the End of 2012

Publ. by STAMFORD, Conn., April 7, 2009 — The Software as a Service (SaaS) model for e-mail solutions is proving attractive for many customers and will represent 20 percent of the commercial e-mail market by the end of 2012, according … Continue reading

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IT Buyer Best Practices at Small Businesses

Publ. by FRAMINGHAM, Mass., April 6, 2008 – Under increasing economic pressure, small and medium-sized businesses (SMBs) in the U.S. are using more diverse information sources to first learn about IT products, technologies, and suppliers and, once aware, gather … Continue reading

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The Sky’s the Limit for Cloud Computing

Publ. by An estimated 1.6 billion people now use the Internet, according to Advanced Micro Devices Inc., every last one a potential subscriber to cloud computing services. But can cloud computing overcome concerns regarding security, functionality and availability to … Continue reading

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